Objectives Is the purpose of your marketing plan to boost revenue from existing products? Your objective then might read, 'Increase revenue 12 percent from our existing line of products over the next six months while maintaining current profit margins.' Objectives Is the purpose of your marketing plan to launch a new product or line of products? If so, your objective might read, ' Achieve 10 percent market share within the first 12 months of product launch. They are simply a matter of deciding where you want to be and when you want to get there. Situation AnalysisĮvery company has objectives. It should also feature a forecast for the industry, including opportunities and threats and some mention of the company's strengths and weaknesses versus the competition. It includes background on past sales, major competitors, and explanations of recent sales and profit results.
This section describes where your company stands at that moment in time. Summary allows everyone to grasp quickly the main thrust of the plan and then lets them read further in search of the information most critical to his or her part in it. Outline or Table of Contentsīegin your marketing plan with a one-page summary of the circumstances and principal recommendations contained in the plan. The outline is the headings of each section with page numbers (remember to include page numbers-without them, anybody reading your plan is lost). Key Elements of Marketing Plan Outline or Table of Contents Executive Summary Situation Analysis Objectives Strategies Tactics Budget
#Marketing plan software free download download
You can download this presentation at: Visit for more presentations on Marketing, Strategy, Innovation, and Branding
0 kommentar(er)
